Marketing Growth Strategy for Oral-B Kids Electric Toothbrushes
Synthesized primary consumer research and secondary market data (Nielsen, Statista, UFSBD) to diagnose adoption barriers, shaping a go-to-market strategy projected to lift electric toothbrush penetration from 7% to 15%. Established the link between trust-building touchpoints and parental purchase confidence through consumer segmentation and positioning analysis, underscoring the role of credibility-driven messaging in driving product trial