ASJunior Consultant (Internship)
Abel Samson portrait

Junior consultant focused on consumer insight and market strategy

I turn survey data, AI research, and qualitative insight into clear market and revenue strategies that improve customer experience.

Work samples

My portfolio includes travel market analysis for Expedia Group, a Gen Z consumer externship at Pinterest, a VC deal-sourcing externship, and an AI-powered career sprint that produced AI-optimized CV

  • Expedia Group Consumer Behavior and Travel Market Analysis
    Expedia Group logo

    Expedia Group · May 2025 · ✅ Verified by Extern

    Expedia Group Consumer Behavior and Travel Market Analysis

    Develop expertise in consumer insights, survey design, and data analysis for the travel industry. Learn to study traveler behavior, analyze market trends, and use AI tools to uncover key insights that help improve travel experiences. Build skills in customer journey mapping, qualitative and quantitative research, and data-driven decision-making.

  • Mangusta Capital Deal Sourcing & Startup Analysis Externship
    Mangusta Capital logo

    Mangusta Capital · May 2026 · ✅ Verified by Extern

    Mangusta Capital Deal Sourcing & Startup Analysis Externship

    Join a new VC fund launched by a former SoftBank Vision Fund leader and backed by the Ray-Ban/Oakley family to identify high-potential Vertical AI startups. Gain hands-on experience sourcing deals, analyzing markets, and writing compelling investment memos.

    Investment AnalysisEntrepreneurship

About me

I turn survey data, AI research, and qualitative insight into clear market and revenue strategies that improve customer experience.

I am Abel Samson, a Management Studies major from the University of Maryland and a Junior Consultant intern with experience in consumer behavior, market strategy, and data-driven storytelling. I work with survey design, qualitative and quantitative analysis, AI research tools, and customer journey mapping to inform marketing and sales strategies across consumer and travel markets.

Externships

Expedia Group Consumer Behavior and Travel Market Analysis

Completed · May 2025

Experience

Junior Consultant (Intern)

Busara Advisors · Jun 2026 - Aug 2026

Education

University of Maryland Global Campus

Business Management (Communications Minor) · Class of 2026

Skills

Consumer Behavior AnalysisMarket & Revenue StrategyStrategic StorytellingDigital Marketing StrategyAI Tools for Research & StrategyQualitative and Quantitative AnalysisCustomer Experience OptimizationCross-Cultural CommunicationSales Strategy

✅ Verified by Extern

Expedia Group Consumer Behavior and Travel Market Analysis

Develop expertise in consumer insights, survey design, and data analysis for the travel industry. Learn to study traveler behavior, analyze market trends, and use AI tools to uncover key insights that help improve travel experiences. Build skills in customer journey mapping, qualitative and quantitative research, and data-driven decision-making.

Overview

I developed expertise in consumer insights, survey design, and data analysis within the travel industry through a comprehensive externship with Expedia Group. I studied traveler behavior, analyzed market trends, and utilized AI tools to gain key insights, ultimately enhancing travel experiences and improving decision-making processes.

Expedia Group Consumer Behavior and Travel Market Analysis

What I've accomplished

I produced a complete consumer-research package: five traveler personas, a 10-question survey with respondent profile and ManyChat outreach flow, quantitative and thematic analyses with Google Sheets visualizations, and a slide deck synthesizing findings and quotes.

Project breakdown

View all work

✅ Verified by Extern

Mangusta Capital Deal Sourcing & Startup Analysis Externship

Join a new VC fund launched by a former SoftBank Vision Fund leader and backed by the Ray-Ban/Oakley family to identify high-potential Vertical AI startups. Gain hands-on experience sourcing deals, analyzing markets, and writing compelling investment memos.

Investment AnalysisEntrepreneurship

Overview

I participated in an externship with Mangusta Capital, a new VC fund focused on Vertical AI startups. I gained practical experience in deal sourcing, market analysis, and crafting investment memos, which provided me with a comprehensive understanding of the venture capital process and the nuances of evaluating early-stage companies.

Mangusta Capital Deal Sourcing & Startup Analysis Externship
Google Slides
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What I've accomplished

I delivered a complete deal-sourcing and analysis package: a five-company sourcing spreadsheet, a polished company overview, a synthesis folder with a Synergy Report, and a three-slide investment memo in PDF and Slides.

Project breakdown

View all work